A video you can publish, not AI slop
Your website, as a video.
Paste your address. We read your pages, write the voiceover for you to approve, then assemble the film from parts chosen for it: a narrator you picked, footage that was really shot, your palette, your logo, captions cut to the recorded word. Not one model guessing at a video, and you never open an editor.
Two free videos while we are in beta. No card, nothing to cancel.
How it works
A video you can publish, not AI slop.
Six stops, and the third one is yours. The order matters more than it looks: everything expensive happens after you have read the words. Watch her walk it.
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01She reads your site
Up to eight of your pages, not only the homepage: the angle that actually sells, the strongest number you publish, your palette, your logo. Whatever is public - we cannot sign in to your product. Name a subject your pages do not cover and she looks that up too.
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02She writes the script
Every line the voice will say, in order, with its timing, in a tone you chose from ten, and beside each line what it becomes on screen.
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03You approve it
Change a line and it comes back changed. Nothing is recorded and nothing is rendered until you say go. It is the step the other tools skip, and it is why their output gets made and then quietly not used.
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04She gathers the pictures
Footage that was really shot, chosen for the beat it plays under. Your own pages recorded in a browser. Typography, counters and diagrams authored to the lines, in the colours read off your site.
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05She records the voice
A narrator you picked, five per language, recorded once for this script rather than stitched together a sentence at a time. You hear a sample before you commit.
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06She cuts it and renders
Every cut landed on the recorded word rather than near it, captions burned in, the music sat under the narration, and an MP4 at the shape you picked.
The work
One site. Five videos.
Every frame below came from one company's pages and a number in the length box. Four of the five are here and the fifth is behind the tile; the film at the top of this page is one of them. Nothing was shot, nobody wrote a brief, and each script was approved before a frame was rendered.
Every film we have made
All of them came out of one company's own pages. Each one had its script read and approved before a frame was rendered.
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The presentation
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The audit without the fear
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How the analysis works
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A whole audit in an afternoon
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Zero invented conformity
Yours would be the same quality. Paste your address at the top of this page.
The shape
Every place you post has a shape.
Pick it on the form and every scene is measured into that frame before anything is drawn. Not a landscape film cropped afterwards with the type falling off both sides.
- Landscape 16:9 · 1920×1080 YouTube, your own site, a deck, an email.
- Vertical 9:16 · 1080×1920 Reels, TikTok, Shorts, Stories.
- Square 1:1 · 1080×1080 A feed post that works either way up.
A ratio we have not named works too: ask for 4:5 or a size in pixels and it is sized to cost what the three above cost to render.
Technical products
A pull request is a subject. So is a schema change.
Plenty of what gets launched is aimed at people who read code, and a stock shot of a team around a laptop does not sell to them. Give us the repository and the release notes and the frames become the thing itself.
- The diff, typed in. The lines that changed land one at a time under the sentence that explains them, rather than a screenshot of a diff held on screen for four seconds.
- The terminal, running. The command goes in, the output comes back, and the part of the output that matters is the part that is still on screen when the line ends.
- The architecture, built. Boxes and arrows drawn in as each is named, so a viewer is looking at the piece being talked about and not hunting for it.
- The call and the response. Side by side, in your own field names, taken from your own documentation rather than invented to look plausible.
- The workflow, end to end. A commit, a check, a deploy, in the order your pipeline actually runs them.
No site yet, or the site is not where the product is? Point us at a public repository. We read the README, the release notes and the documentation the same way we read pages, and your own documents work too: up to ten of them, pasted or dropped in.
Every release
One video is a launch. A video a release is a channel.
Video normally gets bought once, for the thing you are launching this quarter, and then the next four features ship with a changelog entry nobody reads. The reason is cost, and not only the money: it is the week of somebody's attention. This costs a minute of it.
- Launch The product The angle taken off your pages, the film you put at the top of the site.
- Release The feature Thirty seconds on the one thing that shipped, out the day it ships.
- Release The integration Same voice, same palette, same closing card. Nobody has to be briefed again.
- Anytime The cut for the feed The same subject at another shape and another length, written for it rather than cropped into it.
It sounds like the last one on purpose
House Style reads what worked before we write the next one: the tone you kept choosing, the angles you have already had, which lines you rewrote. The fourth video sounds like the first three because it was written knowing them, not because a template was applied to it.
Your site has already been read
Another length, another language, another shape or another subject starts from a script written for it, and the reading of your pages that the first video paid for is already done.
Nothing to keep warm
There is no retainer, no minimum and nothing to cancel. A quarter with nothing worth a video is a quarter you do not make one, and the next release still takes a minute.
The deliverable
What is actually in the film.
Six stages, twenty three lines, one sentence each. A capability that needs a paragraph is a feature nobody asked for.
Stage 1The script5
- The angle, taken from up to eight of your own pages rather than a brief you had to write.
- A tone you choose from ten, and it reaches the writing and the read, not just the wording.
- Wording timed to the length you asked for, not padded out to fill it.
- A subject your pages are silent on is looked up before the writing starts, and what came back is kept apart from what your site says.
- Your edit is the final wording, word for word.
Stage 2The voice3
- A narrator recorded for this video, not a text reader stitched together per sentence.
- Five voices per language, each with a sample you can play before you commit.
- English, French, Spanish or German, and the page names the accent each speaker has.
Stage 3The pictures5
- Licensed stock footage picked per beat, under type set in the palette read off your site.
- Motion graphics: typography, counters, diagrams and device frames, authored for the script.
- Your own pages recorded in a browser, when the product is the argument.
- Scenes of an interface being used, clicked and typed, labelled from what your site publishes rather than invented wholesale.
- Your logo top left for the whole video and full size on the closing card, when your site publishes one.
Stage 4The sound3
- A music bed under the voice, three to choose from, on a dial that goes down to nothing.
- Seven sound effects, laid on the finished file at the moments the composition asked for.
- Bed and effects mixed to sit behind the narration rather than compete with it.
Stage 5The cut3
- Cuts landed on the recorded voice by forced alignment rather than by eye.
- Captions burned in, because most of a feed watches on mute.
- A closing card carrying your call to action.
Stage 6The delivery4
- An MP4 at the shape you picked: landscape for a site or a deck, vertical for Reels, Shorts and Stories, or square for a feed.
- A download link good for a day; the video stays in your account after it expires.
- A small Pipeline Video mark in one corner of a free video. Ten euros for that video takes it off, and a subscription never applies it.
- Another length or another language starts from a new script, written for it, and your site is already read.
Rates
A studio that publishes its prices.
Ask five production companies what a sixty second film costs and you get five calls. Here is the number, and publishing it at all is the unusual part.
| Plan | Price | What it covers | Start |
|---|---|---|---|
| Today, in beta | Free | Two videos per account, in total rather than per day, up to a minute each, kept for seven days. Each one carries a small Pipeline Video mark. No card, no checkout to get past. This is what runs. | Start |
| Per video | 10 € / video | One video, up to a minute, with the mark taken off. A promo code does the same for two videos. When billing opens. | Start |
| Studio | 20 € / month | 20 videos a month, one euro each. No mark on any of them. Up to five minutes, kept indefinitely, your own music and footage, and House Style. Planned, once billing exists. | Start |
| Studio Plus | 50 € / month | 100 videos a month, fifty cents each. Everything in Studio. Planned, once billing exists. | Start |
| Enterprise | Talk | Unmetered, white label, your own voices, API access, an SLA and a named contact. |
Said plainly: there is no checkout yet, and what runs today is the free beta in the first row: two videos per account, once, not two a day, each carrying our mark. The prices below it are what they will cost when billing opens, and the monthly caps will then be per calendar month with nothing rolling over. A promo code, if somebody has given you one, takes the mark off two videos and needs no card.
Questions
Asked first, every time.
Is this a text to video generator?
No, and the difference is the whole product. A single model asked for a video invents thirty seconds of plausible nothing: hands that drift, type nobody can read, a claim you never made. This is a pipeline of six stages, and each one chooses real parts for your brief. The words come from your own pages and you approve them. The voice is a narrator you picked, recorded once for this script. The pictures are licensed footage, your recorded pages, and graphics authored to the lines. The cut is aligned to the recorded voice. No frame is a model's impression of what your product might look like, and nothing is rendered before you have read what it will say.
What do I get?
One MP4, at the shape you picked, with a recorded voiceover, licensed footage picked per beat, motion graphics in the palette read off your site, burned-in captions, and your logo on the closing card when your site publishes one. Nothing to assemble, and nothing to open an editor for.
How long does it take?
The script comes back in under a minute. After you approve it the app renders, and shows you its own estimate of the wait while it works.
Do I have to write anything?
No. We read your pages and propose the angle and the wording. You read it, change what you want, and only then is anything recorded.
What if I have no website yet?
Give us a public repository or paste a document: a brief, an announcement, release notes. Up to ten of them, pasted or dropped in.
Can I change how it sounds?
Three places, and all three before anything is recorded. The tone, which is one of ten and reaches the writing as well as the read. The narrator, from five voices per language. And the music bed, which sits on a dial you can turn down to nothing.
What does paying get me?
The mark comes off, and four things come with it. Videos go up to five minutes instead of one. They are kept indefinitely instead of for seven days. You can use your own music bed and your own footage instead of our catalogue and stock. And House Style turns on: what worked on your last videos is read before we write the next one, the tone you kept choosing, the angles you have already had, whether you rewrote what we wrote.
Is there a watermark?
On a free video, yes: a small Pipeline Video mark in one corner, sized to be read rather than to be in the way. Ten euros for that video takes it off. A promo code takes it off two videos. On a subscription it is never applied.
Can I use it commercially?
Yes. Landing page, ad account, feed, client deliverable. The stock footage is licensed for that use, including paid advertising. A free video carries our mark; ten euros, a promo code or a subscription takes it off.
Kali
Ask her, or hand her a problem.
Kali directs the films. She also answers questions, takes a bug report, and books fifteen minutes with a person. She answers from this page first, word for word; when the page does not cover it she answers from a written brief of what this product actually does, and she is not allowed past it. After three questions she stops and puts you in front of a human, because by then that is the better answer.
What you ask her and what she answers is kept, because the questions this page cannot answer are the list of things it should say and does not. Bug reports go to us with the page, the window size and the browser string attached. A demo request still opens your own mail client, addressed and filled in, and you press send.
Your turn